Lifestyle & D2C

AURĒ Perfume

A custom-built D2C store for AURĒ, a Surat perfume house selling molecular extrait de parfum fragrances across India.

Client: AURĒ Perfume
Industry: Lifestyle & D2C
Location: Surat
Role: Web design & development

Overview

What the business needed

A direct-to-consumer storefront for three signature fragrances (Gravity, Lucid and Bloom). Each fragrance gets its own story, key notes and an olfactory-pyramid breakdown, and an interactive quiz helps visitors find the scent that suits them. Checkout runs on Razorpay, with WhatsApp support one tap away.

What I built

Key features

"Find your character" fragrance quiz
Olfactory pyramid with top, heart and base notes
Fragrance pages with notes and order CTAs
Razorpay Magic Checkout
WhatsApp click-to-chat
Local SEO landing page for Surat

Site structure

Pages & sections

HomeEssencesDiscovery SetGiftJournalIngredientsHeritageAboutFAQContact